Fly angler standing in a Colorado mountain river at dusk

Colorado water
runs deep.

Apparel and accessories shaped by 35+ years on the water.

35+ Years On the water. In Colorado.3 Ways to Fish Fly • Spin • BaitcastingColorado Born Rooted here. Repped everywhere.

Gear that goes the distance

Built for the cast.
Ready for the rest.

Fishing layers, hats and carry gear for the hours before, during and after the bite.

Shop all gear

huk fly rain jacket

$102.99

golf dayz fly polo

$53.53

fly or die tax backpack

$46.83

back pack fly

$44.07

Hands tying a fly beside a Colorado river

Our founder

Built by experience.
Still out there.

Rob Ornelas grew up fishing Colorado waters. Hooked on Family Outdoors is his way of sharing what lasts: gear that earns its keep, advice that is real, and more time outside with the people who matter.

Meet Rob

Colorado alpine lake at sunrise with a fishing rod on the shore

Get out there.

Start with the gear. Keep the story going on the water.

Shop the collection

Colorado waterruns deep.

Built for the cast.Ready for the rest.